![]() Please contact us if you have trouble assembling your new Fantastic Feline cat condo. Less formal documents may include marketing material, website content, blog posts, internal communication, and even some technical manuals. If you’re part of the company, you may want to use the plural first-person pronouns we, us, our, and ourselves in less formal documents. 3īath and Body Works periodically rereleases its classic scents.īen & Jerry’s offers thirty-minute tours at its factory in Vermont.īut what if you’re not an outsider? Exception 1: When to Use Plural First-Person Pronouns for a Company ![]() This guideline also applies to company names that end in a plural s (e.g., American Eagle Outfitters, eBags, Bass Pro Shops) and company names created from multiple names (e.g., Abercrombie & Fitch, Dave & Buster’s, Harry & David). Trader Joe’s announced that it will reduce plastic packaging in the coming year. 2Ĭomfort Roast Café is serving its famous meatloaf dinner tonight. 1 The singular pronoun it is normally used for collective nouns therefore, it should be used for a company when writing from a third-person (outsider’s) perspective. ![]() A collective noun represents a collection of related things or people operating as a group. The General Guideline: Use the Singular Pronoun It for a CompanyĪ company name (e.g., Target, Cabela’s, Cracker Barrel) is typically viewed as a collective noun.
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